|GTSI Corp. (formerly Government
Technology Services, Inc.) offers nearly 300,000 products to
Federal, State, Local & Multi-National governments on more than
70 contract vehicles. As Manager of Web Design, Development
& Production, I served as the Creative Director, Lead Designer,
Lead Developer and Site Architect on all of the projects below.
|1999-2002 GTSI Corp. Web Sites
GTSI.com - July 2001
Through a long-fought design process, this version of
GTSI.com, finally brought usability into focus. Already
Section 508 compliant, the front-end was rebuilt from scratch,
links were segmented into logical groups allowing users to
quickly learn and remember the new navigation format. The
light foreground brought products into focus while navigation
fell to a less obtrusive, supporting role. Key
enhancements include simpler cart access and status display,
dynamic pricing on product ads, and the capability to re-purpose
the entire site function and database on the fly for true custom
agency or partner e-commerce portals. Note: Our two
main competitors were 1-2 months behind with their new sites,
but this version was never launched to the public.
GTSI.com - July 2000
An initial step toward truly integrated marketing, a jump page
welcomed viewers in this release offering a simple but limited menu of
options to enter the site. Working closely with the CEO, the
design had two primary goals: to simplify navigation and to put a
focus on print marketing campaigns. We later added holiday
campaigns to supplement the print marketing campaigns which
dramatically increased traffic. The internals of the site were
largely unchanged though tweaking was made to menu navigation.
Section 508 compliance was built into this version and validated by
the W3C and CAST.
GTSI.com - April 2000
Previous versions of GTSI.com were corporate portals with
catalogs as a secondary feature. In Q4 of 1999, we took a
new approach: Pure E-Commerce. Turning browsers into
buyers was the focus of this release by creating customized
subwebs for each customer group. While the site was
overhauled from the bottom up, the primary enhancement in this
release was a vastly streamlined product search, reducing clicks
to no more than three for, theoretically, any purchase.
MouseOver menus contributed to this reduction in clicks for both
catalog and corporate information. Another key feature
introduced during this release: Sponsored Manufacturer Store
Fronts which pre-dated and are a standard in every major
e-commerce site today.
GovernmentIT.com - 2001
|Sun.GTSI.com - 2002