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AP3.net |
| The Department of Defense consists
of the world's largest workforce over 5 million strong including
America's Army, Navy, Air Force & Marines as well as a myriad of
supporting departments for logistics, development, research,
management, etc. As Sr. New Media Strategist, I served as the Creative Director, Lead Designer,
Lead Developer and Site Architect on all of the projects below. |
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| 2002-Present U.S. Department of Defense
Web Sites |
DoD.mil/America
Supports You - June 2004
Building on the foundations of Operation Tribute to Freedom
(see below), the America Supports You website was built for
the troops and their families. A grassroots effort to
communicate the appreciation of the American people to service
members around the world. One objective with this site
was to contiue with a unified template across the Department
but with enough customization within to set the program apart
from other "sister" sites. |
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DoD.mil/FaceOfDefense
- May 2004 (proposed)
The latest of the suite of DoD web sites, Face Of Defense
highlights the people behind the department. Holding great
promise to highlight the individuals that make up our armed
forces (and the civilians behind the scenes) in a dedicated
way, this was proposed in May 2004 as the fourth and final
arm of a suite of websites covering the main facets of the
DoD today. |
DoD.mil/Transformation
- March 2004
Defense Transformation highlights the changes in today's
Defense Department. After the DoD.mil makeover, the Defense
Transformation site had to follow. Although, in retrospect,
this site should have lead the way with the new design as
this is another facet of the department's transformation. |
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DoD.mil
- February 2004
Finally shed of it's "DefenseLink" nomenclature
and it's archane and incomplete 2003 redesign, the new face
of the Department of Defense was put together in about 5 working
days. Presented with the challenges of the 21st century, the
Department of Defense wants to convey it's message and report
it's actions to the American people and the world. The
mandate given with the redesign: make it world class and manageable.
It needs to hold up against the likes of CNN.com, AlJazeera.net
and the like, as well as against other national, international
and multi-national web presence. This accelerated 2004
effort pushed past the political barriers while past efforts
have stalled. See "DefenseLink.mil - December 2002"
for an overview of the previous effort. |
OASD(PA)
Intranet - October 2003
Given the volume of information that goes through this
24/7 office, a dynamic intranet was overdue. The Office of
the Assistant Secretary Defense (Public Affairs) intranet
design was created in a few days with few requirements. Key
requirements were the need to flexible enough to be data-driven
yet the rigidity to withstand handoff to another group to
implement. |
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Pentagon
Memorial Chapel
- September 2003 (proposed)
Modernizing a modest but information-laden website is
simple, building it in a way that could serve a diverse audience
with opinions and beliefs that are just as diverse is not.
This design needed to not only offer information in a portal
format, but also to present this information in a unified,
yet unbiased way. Rarely seen elements that reside within
the chapel were used liven up the site and bring a focus on
the openness embraced by the chapel. |
Operation
Tribute to Freedom
- June 2003
When both the Secretary of Defense and the White House
want something to happen, it happens. The Operation
Tribute to Freedom campaign was conceptualized in a matter
of hours and launched in a couple of days. Logically,
the website would follow the same schedule, so it was also
completed and launched in two days. |
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DefendAmerica.mil
- March 2003
Since 2001, DefendAmerica.mil has been the Department
of Defense' voice on the status of the international war on
terrorism. With the ramp up to war with Iraq, the site became
the voice of choice for the Department, surpassing even the
"official" department website, DefenseLink.mil.
My tasks included not only maintaining content on a minute-by-minute
basis, but also preparing it's design for the huge increase
in visitors that followed. Architecture changes, procedural
tweaking, usability improvements and modest redesigns were
included in my actions with the site...making it capable of
serving up to 1 million visitors per day...more than 10 times
normal load. |
DefenseLink.mil
- December 2002 (proposed)
Presented with the challenges of the 21st century, the
Department of Defense wants to convey it's message and report
it's actions to the American people and the world. While
this should not be an arduous task, the status quo has held
the line on a web design for the agency that is at best five
years behind, and production processes and procedures that
are at least as old. The mandate given with the redesign:
make it world class and manageable. It needs to hold
up against the likes of CNN.com, AlJazeera.net and the like,
as well as against other national, international and multi-national
web presence. Politics behind the process continued,
but, by incorporating real-time updates and a new usability
quotient, this design remained as a contender until my February
2004 design. |
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Pentagon.gov
- November 2002
Built anew from the ground up, the new website for the
Pentagon is positioned not only as informational for those
who work there, but also as a resource for the historical
and architectural mark made on the world stage. |
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