last modified: Monday, 06 December 2004  
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The Federal Aviation Administration serves as a model for the world's aviation community. With an audience of millions of aviators, it sets the standards for the future of air travel.  As Sr. New Media Strategist, I served as the Creative Director, Lead Designer, Lead Developer and Site Architect on all of the projects below.
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1996-1998 U.S. Federal Aviation Administration Web Sites

Flight2000 - 1997/1998
Built from scratch to serve the marketing needs of the FAA to the U.S. Congress as well as the international aviation community, this was one of the first websites to have truly used what is now called Integrated Marketing. From the design of the website, to presentations, to letterhead, to signage and trade show media; colors, logos and design architectures were shared across all media.

Operation Tribute to Freedom Website (National Campaign WebSite) June 2003
DefendAmerica.mil (news portal) March 2003

FreeFlight - 1997
Creating a solid base for the many FAA transformation efforts that would follow, Free Flight introduced the concept of more autonomy for pilots to help relieve the over-extended air traffic management systems. The mandate for the program website was simple - make the program information available to the world...through the web.

AIT-5 & Software Engineering Process Group (SEPG) - 1997
With strict guidelines on purpose, goals and anticipated usage, this revamping required some real patience. Both groups resided under the same directorate, so their goals were the same: presenting an organized listing of white papers, newsletters, studies and contact information. The first step was to reform their newsletter publishing process - where an entire community of Unix and Mac users were unable to view the MS Word format posted.  

DefenseLink.mil (Agency Portal) December 2002
Pentagon.gov (Information Portal) November 2002

ASD - 1996/1997
With a mandate to refresh all design elements and navigation while maintaining all existing content, this was quite labor intensive – at an age before content management systems (CMS) were even conceptualized. In order to meet the agressive deadlines for the website redesign, I engineered a templating system akin to the most basic of modern CMS and married it to a navigation system that utilized JavaScript mouseovers...which weren't even supported by browsers at the time. Six months later, as the browsers caught up to technology, users noticed that enhanced usability achieved through mouseover elements...which integrated seemlessly. Already embedded in the codebase, the JavaScript required no modification once browsers began supporting the standard. In addition, the division Newsletter was redesigned for better readability and to share design elements with the website...then was posted for web accessibility in Adobe PDF format.

       
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